nnovative ideas do not froth up from inside us to be released into the outside world. Rather, innovative ideas emerge through combining and rethinking things that already exist. This process unfolds in our mind through dialogue with the rest of the world, perhaps over the course of many years. No (innovative) man is an island. If we want to innovate, we need to connect-dots; untether our minds from a single discipline or viewpoint; cultivate hunches; and embrace and use our physical surroundings. In this way, rethinking innovation may mean rethinking some of the habits of our lives.
Not long ago, I personally carried out a survey by asking different age groups what was the first thing that came up to their minds when the word attraction was mentioned. Surprisingly, the range of received answers revolved mostly around either true romanticism, relationships and magnetism- in an infrequent case. Consequently, these inconclusive answers encouraged me to explore in a more comprehensive way our current mechanism of attraction and how our social behaviour is inevitably influenced by a “conception factory”.