The way we communicate is ever-changing. Communication, from the moment we start to babble as infants, is an inevitable and natural human phenomenon. Of course, it evolves, changing with our evolution as a species just as naturally as language changes in us – as individuals – over the course of our lives. But although human communication is wedded to change, modern communication is changing in such rapid and unprecedented ways that it is both important and timely that we step back and take note.
If the confirmation bias, this desire to be surrounded by and exposed to likeminded people is natural then why should we be concerned that facebook, twitter and other news feeds are becoming ‘personalised’ and offering ‘tailor made news’ ? There are two main reasons I will explore here and suggest to — rather, I will plead with — you to reject the personalised news feeds and the next time you’re offered to have your news ‘streamlined’ , ‘tailor-made’ or made ‘just for you’ , say NO !